Rady Children's Hospital Project Background

In collaboration with Rady Children’s Hospital-San Diego, we produced a heartfelt holiday video campaign designed to raise awareness and encourage donations for this vital pediatric-care facility. As the only hospital in the San Diego area dedicated exclusively to pediatric health care and the region’s designated pediatric trauma center, Rady Children’s is a beacon of hope for families navigating the challenges of childhood illness and injury.

The ad highlighted the hospital’s unwavering commitment to restoring, sustaining, and enhancing the health and developmental potential of children through its compassionate care, cutting-edge research, and educational initiatives. Featuring touching moments of joy, resilience, and togetherness during the holiday season, the video served as a call to action for viewers to support Rady Children’s mission of providing state-of-the-art care to children and their families.

By integrating a direct link to donate, the campaign not only celebrated the hospital’s incredible impact but also empowered the community to contribute to a healthier future for children everywhere.

Client: Rady Children's Hospital
Director: Phillip Wilson
Producer: Michael Auchard
DP: Ryan Broomberg
1st AC: Michael Cardenas
Art Director: Cara Wilson
Gaffer: Chris Patterson
Key Grip: Cody Caldwell
Grip: Bob Henry
Production Assistant: Hunter Scheidt
Production Assistant: Nicole Contreras