Ninja Project Background

For this dynamic project, I had the opportunity to produce a visually captivating video showcasing the Ninja Artisan Outdoor Pizza Oven—a game-changer for backyard cooking and outdoor gatherings. With its electric heat technology and precision temperature control, the Ninja Artisan transforms any space into an artisan pizzeria, allowing users to craft restaurant-quality pizzas in just minutes.

Set in a beautiful backyard in Encinitas through cinematic visuals and engaging storytelling, we highlighted the oven’s versatile 5-in-1 functionality, demonstrating how it bakes, broils, proofs, warms, and, of course, creates incredible pizzas.

The production focused on both the effortless user experience and the unparalleled results, capturing everything from golden, bubbling crusts to perfectly melted cheese. Whether hosting a backyard party, camping under the stars, or tailgating with friends, the Ninja Artisan Outdoor Pizza Oven delivers high-performance cooking in any setting.

By blending mouthwatering food cinematography with an inviting, aspirational lifestyle, this project showcases how Ninja is redefining outdoor cooking—one perfect pizza at a time.

Production Co: Hale Productions
Executive Producer / Director: Kirk Hensler
Co-Director: Corey Kupfer
Line Producer: Michael Auchard
DP: Jamie Allender
1st AC: Bo Cross & Andy Kuepper 
Social Media Content Creator: Maria Educarda Macẽdo
DIT: Alyssa Legaspi
Gaffer: Nicholas Calabria 
Key Grip: Kevin Funkai & Dave Litchenberg
Grip: Dylan Melly & Bob Henry
Best Boy Grip: Mario Sandoval
Art Director: Adam Henderson
Art Assistant: Raquel Tarbet
Art Assistant: Rodney Henderson
Art Assistant: Devin June
Art Department PA: David Stewart
Food Stylist: Joe Lazo 
Food Stylist: Taylor Berk
Food Styling Assistant: David Holtz
Food Styling Assistant: Jose Barajas
Food Styling Assistant: Ian McNulty
Food Department PA: Leah Lombos 
Wardrobe Stylist: Jennifer Clark
H&MU: Marla Ivanna
Location Manager: Lisa Rothmuller
Production Assistant: Abner Vargas
Production Assistant Zeke Maldona 
Cast: Emil Toledo