Partnering with Dempsey Construction, a leading general contractor, to produce and manage a project showcasing the transformation of an aging Porsche dealership in Carlsbad into a sleek, modern automotive space. This large-scale redevelopment required capturing the essence of both the construction process and the final product, emphasizing architectural innovation, attention to detail, and the luxury experience synonymous with the Porsche brand.
Filmed over the course of a year, the project followed key construction milestones, including demolition, breaking ground, concrete pours, and tilt-up phases. Each visit was strategically planned to document critical stages of development, offering a comprehensive look at the transformation process.
The documentary-style narrative was brought to life through interviews with key voices from Dempsey Construction's team, the architecture firm responsible for the building's design, and Hoehn Porsche, the dealership's owners. Their insights provided rich context and a personal perspective on the vision, challenges, and achievements of the project.
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